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Putting Cows on the Internet of Things

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While the world is still getting accustomed to spotting wearable devices on fellow humans, IoT enabled applications have ushered in a new era of the Internet of Products.

The Internet of Things is commonly associated with smart home control devices, wearables like the FitBit, vehicles and other device equipped objects that connect to the internet and exchange data. We rarely ever think of its applications in the context of non-device based things. Like a “Cow” for example.

In a brilliant article by Nic Fildesin the Financial Times titled  Meet the Connected Cowthe author illustrates how farmers are placing sensors on various parts of a cows’ bodies to monitor health and track productivity by connecting them to the Internet of Things.

Traditional farm monitoring has become impasse. Between milking, feeding and maintaining the farm, farmers face challenges with effectively managing their cattle. As a result, professionals are seeking innovative systems that can impact the productivity while simultaneously improving farmer’s life.

Animal sensors precision technology is already making its mark. Who knew something as unexpected as a cow had the potential of playing a role in the Internet of Things. When it comes to connecting things to the internet, one needs to look beyond the obvious devices and electronic objects to unleash the larger potential behind the IoT concept.

Powering the peddle to the “Fitbit” movement, why should animals be left far behind?

Biosensors have found their footing in the emerging animal health management sector. Improving farm life and yield with the help of precise sensors is gaining popularity.

As it stands, farmers are prone to many factors affecting productivity outside their control. Adding the uncertainty of Estrus to the list doesn’t make things any easier.

Estrus is simply the period when animals go into heat. As far as all farm animals, they experience it for a very short period of time. Estrus lasts for 12-18 hours every 21 days.

Biosensors allow farmers to optimize yield in this short period through a predictive approach. These gadgets or biometers are also designed to survive even the toughest environments in the farm while constantly measuring data. This data is being analyzed on the cloud in terms of the number of steps the cows takes during the day.

Microsoft’s Joseph Sirosh delivers a surprising conversation about a farmer’s dilemma, a professor’s ingenuity and how cloud, data, and devices came together to fundamentally re-imagine an age-old way of doing business.

According to Joseph Sirosh, CVP of Machine Learning for Microsoft, Biosensors can:

  • Detect health issues early and prevent loss
  • Improve cattle production by accurately detecting the onset of Estrus

Understanding Fujitsu’s EDRC (Estrus Detection System for Cattle)

Let’s unfold the simple secret of detecting Estrus by Japan’s Fujitsu. It consists of technology involving pedometers which go on the feet of every cow and are connected to a receiver in the farm through radio signals, which can receive and transmit alerts.

Fujitsu equipped the herd with battery powered pedometers to detect the number of steps, wirelessly transmitted that information to an MS Azure DB where it was analyzed and notified the farmer via mobile phone app when the time was right.

As shown in the image below, this was strictly to identify the optimum period of Estrus for artificial insemination.

Connected Cows and the Internet of Things

Using and applying technology to detect the patterns of Estrus detection, conception and pregnancy rate can tremendously improve the farm produce quality and also, the standard of living for animals.

These sensors effectively serve as a heat map for farmers. Companies are venturing into a variety of wearable technologies that go in various parts of the cow including but not limited to tails, legs, neck, rumen and more.

The potential that lies in the IoT enables applications or IoP (Internet of Products) or pseudo connected internet of things activated through devices like smartphones is remarkable!

Sensors and wearable devices implanted in animals can measure body temperatures, pH levels, observe and analyze behaviour, movements, patterns, detect illness and viruses pushing the data online to be analysed. However, there are applications that can be built without the use of sensors and devices that connect directly too which can become increasingly accessible. Imagine having an online record of each cow with attributes like:


{quantityOfMilk} (per session)



With a smartphone, the farmer can scan barcoded cow while milk is being collected and log that data against the digital record for the cow on the internet. This would not just create an individual log for every cow but also help analyse patterns and optimize productivity.

In terms of putting “things” on the internet, we’re starting to see new and innovative applications every day and the cow on the internet is a perfect metaphor for the potential that lies ahead.

posted Apr 12, 2018 by Sarang Pharate

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Newport Beach, California, April 5th  Innovative software company Qliktag Software Inc., announces the launch of their new book “The Internet of Products. – Decoding the Larger World of Pseudo-connected Internet of Things”.

The book brings to light the larger opportunity that lies in the world of pseudo-connected internet of things or everyday things that don’t have a direct connection to the internet themselves.  The potential this wider group of objects has to participate in the IoT world and impact areas such as healthcare, automobile, retail, apparel, and lifestyle is the next big technology paradigm shift.

The Internet of Products book launch comes at a time when a fundamental shift is already happening in the technology space surrounding product information flow, retail technology and the Internet of Things. The authors believe that some technologies alter the course of how we do things in a significant way and at the intersection of Product Data Management and the Internet of Things lies a new game-changing technology development that clearly has the potential to cause a paradigm shift.

While the phenomenon of the internet of things is gaining momentum, it ignores the larger world of “things” one uses in daily life which can’t connect directly to the internet”,  comments Dilip Daswani, CEO of Qliktag Software Inc. “As a result, we’ve been conditioned to thinking the Internet of Things applications can apply only to smart homes, wearable devices, cars or appliances that can go online. We don’t associate it with non-connected everyday objects like potatoes, toothpaste, a bicycle or medicines. But what if they could go online too? ”, Dilip adds.

“IOT or the Internet of Things has been around for some time now but there has been an equally exciting technology space that has been evolving in parallel which is wider and potentially opens the doors to more innovative applications in future,” says Neil Sequeira, co-author and Director of Product Management & Marketing at Qliktag.“In order to grasp the possibilities that lie on the Internet of Products concept, we need to first dispel the existing notions about the IoT, E-commerce, and IoP all being the same thing. The Internet of Products allows products or entities you wouldn’t normally associate with IoT enabled objects to participate on the internet, send and receive information without directly connecting themselves”, Neil adds.

The book presents some interesting use cases where the underlying concepts of IoP have played a role in solving business challenges or creating innovative IoP applications that have real-world relevance.

“Studying the challenges businesses face today and understanding the role the Internet of Products is playing in helping them solve these challenges in real-time is remarkable and highlights the true potential of Internet of Products”, adds Sharan Ahluwalia, co-author and Content and Communications Strategist at Qliktag Software Inc. “We’ve tried to keep the theoretical explanations to a minimum and compile some of the innovative things organizations have done in order to open the reader’s perspective to what is possible and how they can apply these inspiring ideas to their own fields of interest” comments Sharan.

The authors believe that the book and the concepts covered by it will help readers look at products or things in a different way in the context of how they participate on the internet.  “The Internet of Products” is currently available as a paperback or Kindle e-book through Amazon and information about the book is available on


About Qliktag Software
Qliktag Software Inc. is an innovator of mobile software solutions working towards intuitive technology solution that bridge the gap between brands and buyers fostering stronger relationships and more personalized connections between the two. Headquartered in Newport Beach, California, USA The Qliktag Platform is a one-of-a-kind solution for managing product data and building innovative, digital experience and interactions. With a combination of a full-featured PIM solution and an internet of things platform, the Qliktag Platform is an enabler for driving new-age digital businesses for the consumer products industry.


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With the world moving fast towards being “smart” the possibilities are never-ending. With the combination of Machine Learning and IOTalmost everything is possible. We haven’t even started when it comes to applying internet of things. In the next few years the biggest inventions will be based on the IOT. And the best part is most of those inventions will not be made by scientists or doctors; they will be made by common tech-savvy people. Anyone, with an interest and knowledge in technology and a mind of problem solver can come up with new inventions that will help the entire mankind.


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