Clearly, you do not have to apply IoT and AI because everyone is talking about it and you have to follow the hype. The first step should always be your business goal. Technology can then help you achieve these goals. From there, think big but start small. Starting could possibly be with a prototype you build together with one of our startups and us at the SAP IoT Startup Accelerator. Obviously, a place like Hanover Fair or our SAP IoT event Leonardo Live is also good opportunities to see what is out there and to talk to experts who can help apply the solutions to your cases.