It is well known that it’s much easier to sell a new product/service to an existing client than to target new clients with your existing product/service. With IIoT being a new service that is being explored by numerous manufacturing organizations, it can present a significant opportunity for appropriately positioned MSPs to increase their revenue by engaging their current manufacturing clients in this conversation. By leading the IIoT conversation, MSPs can be positioned as thought leaders in their field, helping to differentiate themselves.
Any IIoT project is a strategic long-term initiative. The MSP that is involved in delivering such an initiative naturally creates a closer relationship with their client and positions themselves as a key long-term strategic partne