Some of the companies working on the newest advances in artificial intelligence are becoming focused on quantifying the progress that they've achieved, and benchmarking some aspects of how artificial intelligence has evolved over time. There are numerous reasons why companies are pursuing these types of analysis. In general, they are trying to figure out how far artificial intelligence has come, how it applies to our lives, and how it will affect markets.
Some companies are brainstorming and monitoring their artificial intelligence progress to figure out how new technologies may affect civil liberties, or how they might create new economic realities. Depending on the company's approach, these types of analysis may take the form of trying to figure out how user data may flow through systems, understanding how interfaces will work, or figuring out what capabilities artificial intelligence entities have and how they might use those capabilities.