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Emerging Application Areas for IoT in the Consumer Retail Industry

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Internet of Things is the talk of the town over in construction, manufacturing, healthcare, transportation and home automation. But we are yet to fully tap into the potential of IoT driven solutions to trigger disruption in and deliver value to the consumer retail industry.  

Enabling smart attributes and inter-connectivity to store assets can have a plethora of exciting applications: engaging customer experiences, leaner and more efficient store operations, products and services as well as opening up of new streams for revenue generation. According to Zebra Technologies, 7 out of 10 retail brands will be investing in IoT technology by 2021 and a few have already begun rolling out IoT powered smart stores and services. With more and more retailers looking to reimagine every aspect of their supply chain with technology, let us look at some future possibilities for IoT in the retail industry :

1. Creating Experiences with Lighting

Lighting devices are an ubiquitous presence inside any retail store and connected smart lighting can do more than save energy. Emerging technology is exploring avenues to utilize connected and automated smart lighting for retail displays to create superior customer experiences and indoor positioning, expanding the horizon for an experiential store.

Retail giant Carrefour partnered with Philips to install LEDs in one of their hypermarkets in Lille, France. Enabled with Visible Light Communication (VLC) technology, these LEDs emit a code which is readable by any camera on a smartphone, connecting the smartphone to a digital experience provided by the store. Customers can then locate items on their shopping list using the indoor positioning activated by the LEDs, experiencing an in-store navigation system. 

2. Smart Packaging and Digital Labeling 

Under the constant pressures of demands for more consumer transparency and capricious regulations, brands and retailers are running out of space on the physical packaging of products to put relevant information. IoT will play a major role in the future of the labeling and packaging industry as brands turn to technology to solve challenges related to packaging. 

QLIKTAG Software is providing solutions using their IoT platform to enable all products to have a globally unique identifier “QLIKTAG” and hence a digital twin, allowing “dumb” products to have a presence in and participate in the Internet through smart devices. These digital tags, consisting of barcodes, QR codes and Data matrix codes, pave the way for a vast variety of digital interactions like better stock and inventory management throughout the supply chain, product traceability all through its lifecycle, consumer transparency in multiple languages, product authentication, consumer feedback, insight and analytics as well as better consumer engagement experiences. Brands also save on costs incurred in reprinting and repackaging as these digital tags allow real time edits and updates of label content remotely. 

3. Smarter Inventory Management Solutions  

The future of retail will see increased integration of technology into brick and mortar stores and a more connected ecosystem giving rise to sophisticated experiences for both customers and retailers. IoT will enable the development of smarter inventory management solutions that will be capable of detecting and solving out-of-stock situations on its own.   

WiseShelf is converting shelves in retail stores into smart shelves to address the issue of shelf out-of-stock incidents. Equipped with light sensors, the shelves can detect when an item is removed from the shelf and send alerts to the management application through WiFi when it assesses low levels of stock. Apart from leading to more efficient restocking operations and inventory management, these smart shelves are also freeing up employees to engage in more customer interactions. They are also providing key data and analytics on popularity of products, enabling better design of store layout in accordance to foot traffic. 

4. Automated Events Of Supply Chain

Plenty of countries are plagued by an ageing population and rising labor costs and retailers as a result are turning to digital solutions to reinvent supply chains. Panasonic in partnership with Trial Company Inc. conducted a demonstration experiment for an automated self-checkout system with RFID tagged shopping baskets and products. The smart shopping baskets are capable of calculating the total cost and the number of items in the basket due to the RFID tags, generating your bill when you place it on the checkout counter. Not only does it allow automated billing, but on being placed on the self checkout counters, the bottom of the basket can open up releasing all contents into a bag, which the customer can collect and leave. 

5. Facilitating Omni-channel Retailing 

In order to consolidate online shopping practices with in-store ones, retailers are looking to ingrain technology into physical stores for a seamless customer experience. Ralph Lauren launched interactive fitting rooms in its flagship store in Manhattan, furnished with RFID tagged interactive mirrors. Powered by retail technology platform Oak Labs, the mirrors automatically detect and display the clothing items brought into the room along with available sizes, colors and recommendations for a complete look. Enriching the entire digital experience, customers also have the option to call an associate on the floor to the fitting room, to bring more items to try out for example. 

6. Reducing Food Wastage and Spoilage 

IoT could have vast implications in reducing global food wastage and spoilage, especially at the retail level. Wasteless, a startup from Israel, has successfully implemented IoT enabled digital pricing labels in an international Spanish retail store in an effort to reduce food waste. Using data regarding expiry dates encoded into the barcodes or RFID tags on labels, Wasteless’s platform enables a dynamic pricing system with the cost of the product dependent on its freshness, becoming cheaper as it nears its expiry date. The platform has led to reduction of waste by 33%, better inventory management and monitoring of products in terms of their expiry dates to reduce out-of-stock incidents as well as improved sales by allowing customers a more dynamic pricing range to shop from.  

7. Food Traceability and Quality Control 

The entire food supply chain will see a transformation as IoT enabled sensors and smart devices will become more common to track and optimize each supply chain event. With more demands for fresher food products and sustainable sourcing, these sensors will be able to collect and transmit relevant information like location, temperature etc to all supply chain stakeholders in real time. Consumers buying at retail stores can scan digital tags like QR codes, Data matrix codes or RFID tags on packaging to get assurance about the quality and provenance of the food product. 

Zest Labs is working to improve real time visibility for farm to shelf at all levels of the supply chain. Their unique ZIPR code (Zest Intelligent Pallet Routing) enables real time tracking and monitoring of the actual freshness of each pallet of food product, using a combination of wireless IoT sensors and cloud based predictive analytics and machine learning. The result is in supply chain managers being able to make better decisions about sending a particular pallet across a certain distance based on its freshness, thus preventing food spoilage in-transit. 

posted Nov 6 by Aarti Sharma

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+1 vote

We’ve compiled a list some of the most prominent companies providing IoT solutions to consumer retailer brands.

 Let’s take a look:

 1. Qliktag

Qliktag IoT Connected Smart Products Platform allows brands and manufactures to assign a QLIKTAG or internet identifier to everyday consumer products and allows them to participate in the Internet of Things.  Enabling products to maintain a digital twin of themselves on the internet, which can be written to or read from using sensors on packaging and also with directly connected devices such as smartphones, barcode scanners, RFID scanners and more, expands the scope of IoT to a whole range of smarter retail and consumer applications such as personalized customer experiences, smart packaging & labelling, product recall management, reordering actions and much more.

 

 

2. Evrythng

Evrythng offers smart products platform and IoT services for consumer goods. Their Product Management and Data Management features allow retailers to maintain digital identities and real-time data to drive IoT applications and give consumer products a digital life.

 

 

 

 

3. ThinFilm NC Solutions 

Thinfilm NFC mobile marketing solutions allow brands to enable digital experiences with the help of smartphones. Its NFC open sensors technology or ‘smart tags’ offer end-to-end marketing solutions for brands and retailers.  Moreover, Thinfilm’s Product Authentication software offers global anti-counterfeit protections and product diversion detection.

 

 

 

4. Gimbal

Gimbal provides mobile marketing and advertising solutions to brands and retailers with the help of technology like location SDKs, geofences and beacons. Moreover, the Gimbal location management platform helps retailers maximize their mobile strategy and enhance the customer experience in real-time.

 

 

 

 

5. Kaa Projects

Kaa is an IoT middleware technology applicable for enterprise IoT development. It provides a range of features that allow developers to build advanced applications for smart products, flexibly manage their device ecosystems, orchestrate end-to-end data processing, and many more.

 

 

 

6. Wise Shelf 

Wise Shelf helps retailers optimize their in-store inventory and data by making regular shelves ‘wise’. These wise shelves are equipped with light sensors that immediately send data to management indicating restocking of the particular product when stock levels go down. The LEDs and sensors allow the physical shelves to participate in the Internet of Things. The platform is great for managing inventory and real-time store data improving supplier visibility while enhancing the customer experience.

 

7. Swirl 

Swirl is a mobile presence management and marketing platform for retailers. Using geofencing, WiFi and BLE, Swirl helps retailers to create unique digital maps for shoppers’ physical journey. This is done using a variety of location “signals” including GPS and geofences for outdoor locations like parking lots, malls, parks etc, and using WiFi and BLE  for indoor locations such as retail stores.

 

 

 

8. Memomi

Memomi’s digital imaging software platform enables retailers to deploy interactive mirrors in stores. The technology uses cameras and smart mirrors to deliver a futuristic in-store shopping experience to customers. Using simple body gestures and smartphones, customers can virtually try on clothes, change colours and even get a 360 view of your outfit, all in real time, eliminating the dilemma of running back and forth from the trial room.  

 

 

9. Authentic or Not

Authentic or Not builds microchips for apparel and fashion brands to help them participate in the IoT. By embedding their microchips in apparel and other merchandising brands, Authentic or Not claims to bridge the gap between technology and fashion. Consumers can hover a smartphone in front of microchips-embedded clothes to verify their authenticity. Their solutions can also be used for anti-counterfeit checks, logistics management and even for upselling products.

 

 

10. Queuehop  

Queuehop provides retailers with smart ‘anti-theft tags’ that brands can use to augment customers’ shopping experience. Consumers can pay for the products using Queuehop’s in-store kiosk or a smartphone. Once the payment is complete, customers can unlock the tag and simply walk-out.  A DIY approach to finding clothes, payment and self-checkout, the patent fashion technology helps customer hop those long queues with faster checkouts.

+1 vote

We’ve compiled a list some of the most prominent companies providing IoT solutions to consumer retailer brands.

 Let’s take a look:

 1. Qliktag

Qliktag IoT Connected Smart Products Platform allows brands and manufactures to assign a QLIKTAG or internet identifier to everyday consumer products and allows them to participate in the Internet of Things.  Enabling products to maintain a digital twin of themselves on the internet, which can be written to or read from using sensors on packaging and also with directly connected devices such as smartphones, barcode scanners, RFID scanners and more, expands the scope of IoT to a whole range of smarter retail and consumer applications such as personalized customer experiences, smart packaging & labelling, product recall management, reordering actions and much more.

 

 

2. Evrythng

Evrythng offers smart products platform and IoT services for consumer goods. Their Product Management and Data Management features allow retailers to maintain digital identities and real-time data to drive IoT applications and give consumer products a digital life.

 

 

 

 

3. ThinFilm NC Solutions 

Thinfilm NFC mobile marketing solutions allow brands to enable digital experiences with the help of smartphones. Its NFC open sensors technology or ‘smart tags’ offer end-to-end marketing solutions for brands and retailers.  Moreover, Thinfilm’s Product Authentication software offers global anti-counterfeit protections and product diversion detection.

 

 

 

4. Gimbal

Gimbal provides mobile marketing and advertising solutions to brands and retailers with the help of technology like location SDKs, geofences and beacons. Moreover, the Gimbal location management platform helps retailers maximize their mobile strategy and enhance the customer experience in real-time.

 

 

 

 

5. Kaa Projects

Kaa is an IoT middleware technology applicable for enterprise IoT development. It provides a range of features that allow developers to build advanced applications for smart products, flexibly manage their device ecosystems, orchestrate end-to-end data processing, and many more.

 

 

 

6. Wise Shelf 

Wise Shelf helps retailers optimize their in-store inventory and data by making regular shelves ‘wise’. These wise shelves are equipped with light sensors that immediately send data to management indicating restocking of the particular product when stock levels go down. The LEDs and sensors allow the physical shelves to participate in the Internet of Things. The platform is great for managing inventory and real-time store data improving supplier visibility while enhancing the customer experience.

 

7. Swirl 

Swirl is a mobile presence management and marketing platform for retailers. Using geofencing, WiFi and BLE, Swirl helps retailers to create unique digital maps for shoppers’ physical journey. This is done using a variety of location “signals” including GPS and geofences for outdoor locations like parking lots, malls, parks etc, and using WiFi and BLE  for indoor locations such as retail stores.

 

 

 

8. Memomi

Memomi’s digital imaging software platform enables retailers to deploy interactive mirrors in stores. The technology uses cameras and smart mirrors to deliver a futuristic in-store shopping experience to customers. Using simple body gestures and smartphones, customers can virtually try on clothes, change colours and even get a 360 view of your outfit, all in real time, eliminating the dilemma of running back and forth from the trial room.  

 

 

9. Authentic or Not

Authentic or Not builds microchips for apparel and fashion brands to help them participate in the IoT. By embedding their microchips in apparel and other merchandising brands, Authentic or Not claims to bridge the gap between technology and fashion. Consumers can hover a smartphone in front of microchips-embedded clothes to verify their authenticity. Their solutions can also be used for anti-counterfeit checks, logistics management and even for upselling products.

 

 

10. Queuehop  

Queuehop provides retailers with smart ‘anti-theft tags’ that brands can use to augment customers’ shopping experience. Consumers can pay for the products using Queuehop’s in-store kiosk or a smartphone. Once the payment is complete, customers can unlock the tag and simply walk-out.  A DIY approach to finding clothes, payment and self-checkout, the patent fashion technology helps customer hop those long queues with faster checkouts.

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