A few relatively small organizations that have taken advantage of big data. Quantcast is one of them. There’s no shortage ofmyths around big data, and one of the most pernicious is that an organization needs thousands of employees and billions in revenue to take advantage of it. Simply not true.
I don’t know in the near future if my electrician or my barber will embrace big data. However, we are living in an era of ubiquitous and democratized technology.