Pool Speakers Market – Introduction
Pool speakers refer to the loud speakers used by the swimming pool. Pool speakers are used during pool parties, and have features such as wireless, waterproof, rechargeable battery and visual effects, attracts customer to increase their spending. Additionally, major types of pool speakers include outdoor, underwater, and floating pool speakers. The manufacturers of pool speakers are focused primarily on the quality, pertaining to audio, water-resistance, and the depth of the water level at which these speakers can function normally.
Pool Speakers Market – Competitive Landscape
Incorporated in 1946, Sony Corporation is based in Tokyo, Japan. The company operates as a conglomerate. Sony Corporation has a global presence and sells its products through several divisions such as Sony Electronic Products & Solutions, Sony Financial Holdings, Sony Interactive Entertainment, Sony Music, Sony Pictures, and Sony Semi-Conductors. In May 2018, Sony Corporation acquired EMI Music Publishing to increase its dominance in the market.
Bose Corporation is based in Framingham, Massachusetts, the U.S., and has experience of over 55 years. The company is engaged in designing and manufacturing home theaters, radios, compact disk players, headphones, speakers, and professional sound systems for performance centers, auditoriums, hotels, and stadiums. Bose has 190 stores in the U.S. and more at various locations across the world.
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Incorporated in 1958, LG Electronics is located in Seoul, South Korea. The company has its core business in manufacturing consumer electronics and home appliances. The company is active in six business units that include the LG Innotek Co., Ltd. (Innotek) and its subsidiaries that provides light-emitting diode; the mobile communications unit provides board materials, mobile terminal equipment, and optics solutions; the vehicle components unit offers automobile parts; the home appliance & air solution segment provides washing machines, air conditioners, refrigerators, and microwave ovens; and the home entertainment segment supplies televisions (TVs), personal computers (PCs), monitors, security equipment, speakers, audios, and videos. The other unit deals with the solar energy business.
Founded in 1938, Samsung has its head office in Seoul, South Korea. The company offers numerous products such as automotive, apparel, electronic components, chemicals, semiconductors, telecommunications equipment, home appliances, and sound products. In 2017, Samsung acquired Harman International and consequently integrated new audio brands such as Infinity, JBL, AKG, Revel, Mark Levinson, and Harman Kardon into its portfolio. These brands provide speakers and ear phones across the world.
Major companies operating in the global pool speakers market include Anker, Sound United LLC, LG Electronics, Samsung, Altec Lansing, Sony Corporation, Fugoo, Tribit, Logitech International, Sharkk, Bose Corporation, Yamaha Corporation, Denon USA, Braven, and Ultimate Ears. The overall market is highly fragmented. These players are focusing on future capacities, new product launches, key mergers & acquisitions, and innovative product developments. Most vendors sell and promote their pool speakers through their own online sales websites.
Pool Speakers Market – Dynamics
Product Innovation Drives Market Growth
Companies are continually focusing on product innovation to increase consumer awareness about pool speakers. Manufacturers are contributing to the market growth by making premium pool speakers, and consider factors such as sound quality, battery life, wireless range, frequency response, USB charging, and other special features such as Bluetooth and water resistance. The pool speakers market is expected to grow due to rising demand for mobility and new launches of streaming services such as Spotify, Pandora, and Apple Music.
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